“I’m Max and I’m one of the 1,607 Germans who were supported by DAAD – a world’s largest funding organisation, during a semester abroad in China”


true potential awareness, real market understanding, clear action guideline

Get deep market insights through latest research technology and a local team which is to 100% familiar with trends, interests and behaviors of the students in Germany.

Online Truth

In economy, it is common sense that meeting customer needs leads to success. The question is: What are the customer needs? What if you know them? And what if you not only know the them in detail, but also when they come up and where you can best show that you have the solution. Get to know German students’ needs through our research and analysis, and know how to use them when it comes to attracting new students.

When and how big is the demand?

Did you know that 11,710 Germans were searching for universities in Africa only in January 2020? And did you know that one year later there will be already 13,134 searching for it?

Get to know how highly demanded actually your country, your university, your study courses and all potentially related topics are by students and future students of Germany.

What interests German students most?

Are German students interested in the topic „study courses in China“ or more interested in „costs of living for a foreign student in Shanghai“? The more interest there is in a topic, the more people will listen. We give you the actual figures about how big the demand is for a certain topic. So you can address your future students in the most promising way.

Where to promote your university?

How many people do you actually reach with your marketing activity? Scale it up and make it more profitable by knowing which is the website with the highest demand for the things you can offer. Thereby you do not just reach more, but also people who are committed to the topic, which directly increases the chance of an actually enrollment. Find the potential corporation partners you want.

Offline Reality

“You never really understand a person until you consider things from his point of view.” -Harper Lee
With a distance of around 7,200 km between China and Germany, there are many differences that cannot be researched online. That’s why we are here for you and give you the decisive insights into the culture and its uniqueness in education marketing so that the problem of distance is eliminated.

Get the view through:

Local experts

 Professors, university internal marketing teams as well as marketing experts with decades of experience by working in the German economy, research and give you the insights, you want to have of the local market.

Double check with German students

All research results get 100% double checked by the target group itself. So you can be sure, that you will hit the nail on top with your next marketing activity, based on the given insights.

A team for you on the spot

Get what you cannot get by yourself. Our local team is there for you if there is something you want to know for your next interaction with Germans.

Key Links

Get in touch with the right students in the way that actually touches them.

Find out where

Know the channels which get used by German students to the right time:

Find out how

Know everything that is going on in the life of German students:


Marketing is all about matching the way of presentation to the behavior of the people. But what is the behaviour of German students?


Studienfach, Kultur, Klima oder Reiseziel? Wenn Sie wissen, woran Studierende tatsächlich am meisten interessiert sind, ist die Kommunikation Ihres Studienangebots einfach.


Routines are convenient, but also makes us predictable. Know what you have to say to be attractive for the people you want to attract.


Trends come and go. Get insights of the trends which currently move Germany and its young and future students.

Way of communication

Language is one part of communication. Get to know the other parts as well: Channels, choice of words, real meanings.


Understand their links, so that you can be linked with them. Know how everything is connected and get the full understanding of the people you approach.

Get your PayOFF


Get all you need to know for your next successful marketing move. 

Easy to understand and in one place. 

Result paper

  • Online Truth

  • Offline Reality

  • Key Links

Online Truth
Offline Reality
Key Links


  • Experts interpretation
  • Background information (e.g. used data collection procedures)
  • 100% interactive talk on the spot at your university
  • Experts interpretation
  • Background information (e.g. used data collection procedures)
  • 100% interactive talk on the spot at your university

Do you want to know where your market potential is?